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We have also established a series of research links with national bodies and professional associations to advise on key areas of public policy. The Royal College of Psychiatrists used our research on mental illness and media as the basis for a statement on broadcasting policy and guidelines for journalists. In our research on media and ethnic minorities, we set up an advisory group with representatives from the Commission for Racial Equality, the Runnymede Trust, the Institute for Public Policy Research and the Joseph Rowntree Charitable Trust. In 1999, the NSPCC asked us to work with them on a joint publication on media coverage of child deaths. The final revised edition appeared in October 2000 (Out of Sight, NSPCC, London) The Media Unit has an extensive research programme with a series of major awards from the ESRC and other grant giving bodies. In conjunction with the MRC Sociology Unit, we obtained a substantial award to study media representations of AIDS, between 1988-91. In 1994 again in conjunction with the MRC Medical Sociology Unit, were awarded a further grant by the ESRC to examine Media Aspects of Risk Behaviour. We have also worked closely with the Health Education Board for Scotland in a series of studies of mental health and media (1993-5). A large number of public bodies have asked us to undertake research studies for them. These include the Central Office of Information and the DHSS (AIDS and Media), the Manpower Service Commission (Images of Training), The Consumers Association (Content of National Press), and the Health Education Board for Scotland (Images of Heart Disease and Smoking). The most recent major awards, since December 1995 are: - December 1995, Joseph Rowntree Charitable Trust: Media Images of Migration/Race.
- July 1996, ESRC: BSE and Public Belief .
- October 1996, Nuffield Hospitals Trust: Public Attitudes and Television Medical Fiction. (linked to funding at Oxford University).
- January 1997, NHS Executive: The Role of the Media in Public and Professional Understanding of Breast Cancer .
- May 1997, MAFF: Information Sources and their Influence on Public Perceptions of Food Hazards .
- Jan 1999. DFID: Television coverage of the developing World .
- July 2000. DFID: Audience comprehension of the developing World .
Members of the Unit and Media Group have also published extensively
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