The journalists and researchers also looked at issues of cultural difference - They asked viewers if they ‘saw’ conflicts in terms of who they identified with? Do we sympathise immediately with people who look and sound like us and reject the views of people who look ‘strange’? The research showed that our perceptions of others are affected by such factors but the journalists wanted to know what they should do about it. Should they intervene to help audiences ‘see through’ cultural difference by appealing to more universal values, e.g. concern for human suffering or loss – and should this be done in the name of balance? This is explored in a number of fascinating exchanges between journalists.